Cows Are Marketing Genius
I like the Chick-Fil-A cows more each time I see them. But not as much as I like those juicy Chick-Fil-A sandwiches. Cow Superheros, United they stand, Divided they’re steak. The cow-theme hasn’t hurt Gateway either.
Design Gets Face Time
All I have to say is, it’s about time. Design matters and it matters more than people think, but it rarely gets the attention that other attributes—features, price, performance, etc.— seem to get. Now Newsweek is devoting a cover story to good design. It seems Crate and Barrel is having a broader influence that previously thought.
Turn That Frown, Upside-Down
Certainly, we’ve all made mistakes. But what did we do with them? Making the most of a bad situation is the hallmark of successful entrepreneurs. Did you know that Coke was a accident?
Coke’s SmartBoard
Sometimes when you read about something in a science-fiction book, you just know that someday we’ll have these in real life. Similarly, while watching Minority Report, we get the feeling that smart displays are going to happen. Viola! Coke has one working in London. [via BoingBoing]
Eat Mor Chikin
Chick-Fil-A tops the list of Best Drive-Thru Restaurants. Wendy’s is the fastest and McDonald’s drops to 12th. I’m still waiting for someone to come out with a fast-food donut restaurant, tell me that’s not a great idea.
Mother Teresa Trinkets Miss the Mark
There’s something of a mad rush to get Mother Teresa “merchandise” out into the market, things like rosaries, crucifixes and key chains. It seems to me that rather than idolizing Mother Teresa, we should be looking to the God she served. Better than toting a Mother Teresa key chain, how about giving some time at the local soup kitchen. Emulation is the highest form of flattery.
Terry Tate Isn’t Your Average Co-Worker
If only every office had an “enforcer” like Terry Tate, productivity would shoot through the roof. Sure it’s all tongue-in-cheek, but maybe it’s not such a bad business idea after all? How this helps Reebok sell shoes, I’m not sure. “You can’t walk away from a K22 paper jam, baby!”
Big Apple is Top Dog
For the fifth straight year New York City has topped the Harris Poll for where most people would want to live. Now my question is this, because New York has so many people did they all get to vote? How is a little town like Norfolk, VA supposed to compete? (I should talk, I love in Shy-Town, we came in 6th.) My premise is that marketing has a lot to do with how people perceive each city. We’ve all been taught that New York is exciting, San Francisco is cool, Orlando is fun, Las Vegas is sinful. You get the picture. Is that what people were voting on? If not, how can you not vote for Honolulu?
Musical Branding Chairs
MarketingFix.com became Up2speed.com, then quickly changed to Marketing Wonk. The only thing funnier is that News.com decided re-brand itself as Get Up to Speed. Do these guys really understand how branding works?
Same Message, Different Package
A publisher in Tennessee has taken the New Testament and “repackaged” it in a magazine format called Revolve. Some folks are saying it takes away from the dignity of the Word of God. What do you think?
Borrowing, Stealing, What’s the Difference
Holiday Inn is putting on a happy face about all the towels people have stolen over the years. In fact, they’ve designated tomorrow to be National Towel Amnesty Day. Shew. Now if only the state will look the other way regarding this sign I’ve got. [via Dead Parrot]
Krispy Kreme World Domination Marches On
The world domination of Krispy Kreme is far from complete, but it is inescapable. With stores in Asia, Australia, Europe, Canada, Mexico and, of course America, it won’t be long before every human being on the planet will bow to the flavor that is Krispy Kreme. Today, Great Britain… tomorrow, the world! [via Thunderstruck]
ACME Isn’t Only Anvils
As a kid, how was I to know that ACME wasn’t a real company. You mean they are?!? (2, 3, more) Anyway, I thought ACME made everything. Because anytime Wile E. Coyote needed something, it’d come in an ACME box. Now GP Markham has all those wonderful items for you to peruse at his Illustrated Catalog of ACME Products. Personal fav has got to be the Triple Strength Fortified Leg Muscle Vitamins.
Yes, No, I Mean Yes, You Can Eat It
Hot dogs suffer from a bad reputation, especially in the health department. So it takes a new, amazing hot dog “technology” like Octodog to convince people to eat these nutrient-adverse things because they are just so darn cute. [via Coudal]
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