Commercials Now Launching Musical Bands

Commericals have used music since the beginning; even popular tunes. But it’s been a recent development that commercials are launching the careers (or at least giving them a healthy shove) of some lesser known groups.

You might remember those Mitsubishi Endeavor commercials? The band is called Overseer and has a long history of backing media pieces. Mitsubishi has been capitalizing on this strategy for a couple years now. They have an Outlander commerical that uses music by Telepopmusik and their Eclipse commercial with a song by Dirty Vegas. Pontiac is piggy-backing on this strategy with their commercials for their new G6 with music by Citizen Cope.

What prompted this post was that last night I heard a song from a favorite band of mine in another Pontiac commerical. I’m not sure what car it was because I was trying to place the tune, but I finally figured it out. Wrecking Ball is a song from Lovers, Lead The Way!. The band is a huge Indie hit called Viva Voce. Be sure to check them out. (They’re a hip husband and wife team.) And be on the lookout for more unknown artists looking to break out through commercials. Then maybe we could all send in the info and Adtunes could update their site. 8^)