Square Peg, Round Hole

Every day that goes by, the advertisers/marketers who want to reach consumers are losing small battles in the bigger war. As prescribed by Ries & Trout, the positioning battle takes place in the mind of every consumer.

So what is the current status of our grey matter? People hate ads on the Internet more and more powerfully. Sean Carton seems to have grasped this concept and is calling for Applications, Not Ads. Trying to fit the square peg (traditional media) into the round hole (interactive media) just isn’t working.